Project
interactify
interactify harnesses the emotional impact of video to maximise dwell time and create immersive product experiences. As an efficient alternative to traditional landing pages, the tool empowers marketing teams to launch campaigns quickly and effectively.
Project Details
Project Type
Fullstack Application
Year
2025
Services
UI Design, Fullstack-Development, Concept
Technologies
Description
interactify is an interactive video player that replaces traditional landing pages with immersive storytelling. Developed as a study project in collaboration with the Swiss bicycle manufacturer KOBA, the solution combines emotional brand staging with functional depth. The player allows technical details to be displayed via time-controlled hotspots directly within the narrative flow, where the video automatically pauses during interaction and subsequently resumes seamlessly.
A particular highlight is the integration of interactive 3D models via Three.js, along with a custom admin interface for dynamic asset management. From a technical perspective, the full-stack application is based on a Go backend and a Nuxt.js frontend. Utilising HLS streaming via Cloudflare R2 and Caddy, the system is highly optimised for performance. By avoiding third-party tracking, the platform is also fully compliant with nDSG and GDPR regulations.